The concept for ‘Luvaroq’ was something that came together quite rapidly. This video was alot of firsts for me, first time solely directing, first time with this size of budget and first time leading a production team. As such there was a ton of nerves, but I had such a clear vision of what I wanted that I think once shooting began, all those nerves subsided. Grateful to Elujay and our production team for the work that was done!